What is ogury?
What is ogury? A mobile adtech business called Ogury developed the first user-driven advertising engine. We are the industry pioneer in choice-driven advertising, with more than 400 staff members working in ten different countries to shape the future of the advertising sector.
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Brief background on the company
A mobile adtech business called Ogury developed the first user-driven advertising engine. We are the industry pioneer in choice-driven advertising, with more than 400 staff members working in ten different countries to shape the future of the advertising sector.
We collaborate with leading companies like Levi’s, Bose, HP, and Santander to create effective mobile ad campaigns that are fueled by secure data that is gathered and used with the consent of the user.
Additionally, we collaborate with publishers to provide them with technology and advertising demand that will greatly boost their earnings from mobile media.
What does yogurt means to advertisers?
Ogury provides a fresh approach to mobile advertising that is driven by user preferences, from data sharing to ad engagement.
Users can choose and control what information they disclose for advertising purposes at the start of the advertising chain.
Importantly, we provide consumers the choice to revoke their agreement at any time, empowering mobile users in the process.
As a result, advertisers are able to deliver choice-driven campaigns to willing participants who are more likely to trust the brand and be engaged.
We’re also able to provide users more choice over their ad experience thanks to our creative ad types. For instance, we introduced Video Chooser earlier this year as a brand-new approach to broadcast full-screen mobile advertising while offering customers total control over their ad experience.
The consumer is given a choice of up to three brand advertisements through Video Chooser, and they select the advertisement that best appeals to them to view.
Not only does Video Chooser respect user preferences, but it also helps advertisers by fostering greater engagement. For instance, compared to conventional video commercials, Video Chooser’s ads had an average 300% higher recall rate.
Ogury 3 pillars of mobile advertising
Fraud prevention, brand safety, and data security are Ogury’s three mobile advertising pillars for protecting brands. To execute successful and secure marketing initiatives, firms must adhere to all three of these pillars.
We have strengthened our fraud prevention pillar to safeguard advertisers from fraud on various levels, particularly before advertising bids are placed, preventing money from reaching fraudsters, as a result of the release of our proprietary app spoofing technology and our collaboration with Double Verify.
To protect our brand, we make sure that all of our partners provide relevant material for our advertising. We are quite strong in this field because of our direct connections with publishers.
To ensure traceable and reliable consent that complies with GDPR and CCPA, one must ensure data safety. Consumers freely offer their informed consent, which may be tracked to guarantee that consent is shared over the whole data lifecycle.
We refer to data that is collected and used without reliable, verifiable consent as “toxic data,” and we think that the risks to a brand’s finances, legal standing, and reputation that come with employing toxic data can (and will) lead to their demise.
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GDPR and CCPA, what should they know about Ogury?
The landmark data regulations GDPR and CCPA are only two examples of the complicated compliance environment that businesses must now deal with.
For instance, Brazil’s Brazilian General Data Protection Law was just established last month (LGPD). Businesses with a worldwide focus struggle to modify their data gathering procedures and comprehend the subtleties of each individual law.
Companies risk significant fines and permanent brand damage if they can’t fully comply.
Since Ogury’s founding in 2014, four years before the GDPR’s implementation, we have always positioned user consent at the center of our technology.
We allow marketers and publishers to keep ahead of the changing data regulation landscape thanks to our expertise in consent management. Ogury has demonstrated that it is feasible to respect users while still achieving business goals by only using secure data.
Who are the “victims” of the fraud and who should be most concerned about protecting themselves?
Ad fraud affects both publishers and advertisers. Publishers lose essential money, and advertisers lose carefully calculated advertising budgets to scammers.
In the event of app spoofing, both parties sustain additional harm. Advertisers might not be aware that they have placed an advertisement with a spoof app and think their campaign performed as planned.
Advertisers may decide to steer clear of a publication if campaign objectives aren’t met owing to subpar performance. Publishers may suffer severe brand harm as a result of this.
Given that ad fraud impacts both sides of the value chain, all parties should be equally worried about safeguarding themselves from it.
By implementing cutting-edge technological solutions, such as a pre-bid anti-app spoofing solution, and maintaining an up-to-date anti-spoof safelist of reputable and certified publications, advertisers can defend themselves.
Publishers should provide an apps-ads.txt file that lists the parties that are permitted to sell or resell their inventory in order to establish their validity to advertisers.
Publishers comply with the anti-fraud procedures for transparency set forth by the IAB, a practice that is highly regarded in the advertising sector, by establishing and updating this file.