Emmanuel ChijiokeSendinblue is a French e-mailing software that offers a complete high-quality marketing solution. The tool has many advantages, it is very complete and intuitive. The support is reactive and gives advice to optimize the deliverability of its e-mailing campaigns.
The solution for sending emails and automation offers the best quality/price ratio on the market and a free offer to test the software, prices then start at €19 excl. tax/month.
Services
Sendinblue software is present in two categories: emailing software and marketing automation software. We will therefore detail the features in these two categories in priority, but do not worry, we will also tell you about the (many) other features.
Sending emails
Emailing remains Sendinblue’s core business. Their targets are those involved in digital business management. They focus on marketing and transactional emailing. So don’t expect to do cold emailing on non-opt-in email addresses with this platform.
Your account is verified and validated by the software teams, they reserve the right to refuse accounts. You will also need to meet the following KPIs to avoid having your account suspended:
- A minimum open rate of 10% to 12%
- A maximum unsubscribe rate of 1% to 2%
- A hard bounce rate of 2% to 3%
- A complaint rate of 0.2%
The emailing software includes an editor with templates made available if needed. The editor is very easy to use with a drag-and-drop system. This allows you to quickly edit your emails.
From the study of the email editor, we can see that Send-in-blue is aimed at both beginners and advanced users. If you are starting from scratch, you have many resources available to launch your first email campaign.
Sendinblue offers a ready-to-use email template library. These email templates are very varied:
- Black Friday;
- New Year ;
- Christmas ;
- Holidays ;
- Promotional offer ;
- Newsletter;
- Transactional;
- Webinar promotion.
Marketing automation
Marketing automation is the second strong point of the platform. The automation is easy to set up and very flexible, and the tool is intuitive and complete.
The functionalities are more reduced compared to the leaders of the automation market but more developed and easy to handle compared to other emailing players. You can set up complex scenarios with many conditions to customize the sending of your campaigns:
- Opening emails;
- Reply to an email;
- Presence in a list;
- Response to a form;
- Send according to an attribute or a filter;
- Sending according to a characteristic (birthday, inactivity);
- Click on your site;
- Custom events.
The setting of break times, entries, and exits in the scenarios are within everyone’s reach.
Sendinblue Prices
The French emailing software works on the classic SaaS subscription model.
3 formulas are possible (the rates indicated correspond to a monthly payment, it is possible to pay less by paying the entire subscription at once) including a free offer.
Free offer: 0$/month
- 300 emails per day;
- Unlimited contacts;
- Cat 1 user.
Lite offer: from $25/month
- 20,000 emails per month
- Unlimited contacts;
- No daily sending limit;
- AB-test;
- Removal of the Sendinblue logo;
- Advanced reports.
Premium offer: $65/month
- 20,000 emails per month
- Unlimited contacts;
- No daily sending limit;
- AB-test;
- Removal of the logo;
- Advanced reports.
- Advanced statistics;
- Facebook Ads;
- Landing page;
- Marketing Automation;
- Cat ;
- Multi-user.
Company or Enterprise offer: On request
Premium features +
- more than 10 users;
- Turnkey installation;
- Support during installation;
- Priority support;
- Dedicated account manager;
- Dedicated infrastructure;
- Priority routing.
Promotional offers and discounts at Sendinblue
Sendinblue offers a free plan limited to sending 300 emails per day (the number of contacts is unlimited). Do not hesitate to consult our page dedicated to Send-in-blue promo codes and discounts to find out more.
Send-in-blue is non-binding and offers rates below the market average.
Support and customer service
Sendinblue support is only done by email thanks to a ticketing tool.
The software teams are more reactive than the sector average and the support in French is very efficient.
Everything is not perfect, but the resources available and the support team make it possible in the vast majority of cases to meet customer needs.
Unfortunately, we have observed in recent months an increase in negative feedback regarding the responsiveness and effectiveness of responses from Sendinblue teams. We will not fail to complete this part if necessary. Sendinblue is growing fast and rapid growth in the number of customers sometimes poses problems for the software we are studying.
The advantages of Sendinblue
Sendinblue acts as an exception. The emailing and automation parts are among the best on the market while remaining at a competitive price. Automation marketing specialists like Hubspot are obviously above, but Sendinblue achieves an impressive tour de force by offering a complete AND easy-to-use solution for emailing and automation.
The additional functionalities (Chat, CRM, Facebook Ads) allow you to manage all your marketing actions in a single place, which will follow many professionals, even if some prefer to choose the best software in each category.
Lessons learned from the positive reviews on Sendinblue:
- Easy handling of the software;
- Ease of daily use;
- Excellent value ;
- Many resources are available.
Lessons learned from negative reviews on Sendinblue:
- Refusal of customers, which is a good sign in our opinion, to keep the quality of sending and deliverability above the market average.
- Varying quality of service;
- Regular bugs on Sendinblue plugins.
It is easy to analyze the performance of software when the points reported (positive or negative) are also similar: customers are generally very satisfied.
Be careful though, one of the difficulties for companies that grow quickly like Sendinblue is to keep the same quality of support as they go international. We are seeing a few recent new negative reviews regarding customer relations. To monitor.
Summary of our opinion on Sendinblue
Sendinblue offers a very high-level solution. If the French software does not have the aura or the number of customers of market leaders like Mailchimp, it offers very good quality software and support.
What we like about Sendinblue:
- Ease of handling and use;
- The emailing and marketing automation software module;
- With the absence of false notes on all features, it is a very complete software;
- The many resources to manage the software independently and progress in emailing.
What we like less about Sendinblue:
- That the refusal of customers is not faster and clearer;
- The responsiveness of customer support seems to have deteriorated in recent months.
It is for us one of the best, if not the best, solutions on the market for email. Our opinion joins the opinions of Sendinblue customers. From the quality of the software to that of the documentation through the value for money, it is flawless software that we recommend without hesitation.
Sendinblue offers an excellent automation module, more “basic” than specialists but more developed than emailing software.
To sign up and test Sendinblue for free, go directly to the software site.
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Emmanuel Chijioke
David GRANT
