Ensuring Your Business Survival in Time of Crisis: Strategies,
Tactics and Success Storie


Ensuring Your Business Survives in Time of Crisis: Strategies,
Tactics and Success Storie​

What would you have changed in your company if you had been able to anticipate the COVID-19 crisis ? The reality affected us all and especially business leaders.

Digitize your company in record time and compete in the new digital normality. Losing time is losing profits.

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What will you learn in the Business Survival Book?

To boost your company during the crisis.

The arrival of the pandemic convinced us that business processes  must be digital.

The time to kick-start our long overdue digitization is now. Therefore, this course will teach you everything you need to know to achieve  a transformation that would take years… in just 2 weeks! Success is assured.

Advantages of Having This Book

By registering and obtaining the book on ‘Business Survival in Times of Crisis’  you will  learn:

01. Compulsory Digitization

  • This Crisis is a Reality Hit.
  • What is Digitization.
  • Navigating the moment and Reinventing ourselves.

02. The World Has Changed, Our Company Must Change

  • The consumer will never be like before.
  • What do users expect from companies?
  • How to Add Value in the New Reality.

03. The Moment of Irreverence

  • It is the moment to break paradigms.
  • Be Resilient, Evolve with the Crisis.

04. Redesigning Our Contact Points

  • Redefine the Communication Channels of Our Company.
  • Social Networks to Communicate.
  • Social networks to express ourselves.

05. Exploiting Social Networks

  • Why and what to be.
  • What Social Networks We Find Today.
  • How do I start in the Networks.

06. Wearing Inbound Marketing

  • What is Inbound Marketing?
  • Inbound, Now More Than Ever!
  • Data Measurement: Lead Scoring, Lead Nurturing and Data Science.

07. Rediscovering Our Ideal Client

  • The Buyer Person.
  • Micromoments.
  • The New Buyer’s Journey.

08. Online Sale is Today!

  • Sell in Times of Crisis.
  • Our Commercial Activity in Digital Times.
  • E-Commerce, The Big Winner!

09. My Company Must Be Digital, How Do I Start?

  • The Digital Mindset.
  • Education and Training of Collaborators.
  • R edefining Processes.
  • Technology is our best ally.

10. Providing Amazing Experiences

  • The Product or Service is an Experience in itself.
  • Measure Data, Think of People.
  • The experience has to be real.

11. From the “Sell” Mentality to the “Help” Mentality

  • The New Role as Companies: Help.
  • How to Empathize with Our Users.
  • How Can We Help.

12. Storytelling is Past, Today Storydoing Rules

  • Storydoing, the Natural Evolution of Storytelling.
  • Actions speak louder than words.
  • Adapt Storydoing to the Present.

13. Rediscovering Share of Voice

  • What is the Share of Voice.
  • It’s Time to Explore the Visibility of the Company.
  • Providing Value as a Brand.
  • Sow the Present, Harvest the Future.

14. Grow As A Brand Today!

  • We have to be sustainable.
  • Give Reasons to Choose us.
  • The Moment of Exponentiality.

15. Managing Time and Our Effectiveness

  • Processes and Microprocesses.
  • Digitize the Work Structure.
  • Agile Mindset.

16. Making your Company Liquid

  • Strategic Resources, The Gray Matter.
  • The Best Outsourced Professionals.
  • Collaborative Structure.

17. How to Prepare for Post-COVID-19

  • Learn from the New Normal.
  • Lay the Foundations for Growth.
  • Leading in the New Normal.

The moment is now!

Get the Book to achieve Commercial Success in Times of Crisis
and transform your company into a crisis-proof commercial force.
Enter the digital world with the key tools to sell more and achieve success

  • Online access  to content any time
  • 100% proven strategies and techniques  .
  • Access to the certificate upon fulfilling the certification conditions in the book.
  • Theoretical material specially selected for each topic.
  • Online spreadsheets and templates to start applying NOW!
  • Support by experts who will help you understand each step and strategy you are supposed to take.


  • Invitations to exclusive webinars and seminars .
  • Special discounts on new books, Courses and Programs.


$200 (N60,000)

OFFER PRICE $9 (N4500)

Buy This Course

Frequently Asked Questions

Most frequent questions and answers

What are the payment options?

You can make the payment through PayPal or credit / debit card. Once the payment is processed, we will send you an e-mail with your book and access data , so that you can access the content.

When can I access the content?

You can access the content immediately after payment processing. You will receive your access data and you will already have all the content available.

Can I access from multiple devices?

Yes! You can enter from your computer, iPad or cell phone, but not simultaneously, since your access is individual and you cannot share it with anyone. In case the platform detects multiple connections, your account will be automatically blocked and you will no longer be able to access the content.

How is the methodology of the course?

The course is 100% online, and you can watch it as many times as you want, as well as download the resources and support material, during the 6-month period, which is the validity of the course.

Do I have to take an exam?

Yes, in this course there are two exams, and their approval will allow you to access the Online Certification, endorsed by the Grand Academy.

Do I need any extra material to take the Course?

The book include all the necessary material, there are no extra costs for tuition or books. In addition, both the presentations used in the practical session and all the support material will be available for download with a link accessible from the same class.


Become an unstoppable business force!

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